CeaseSpin fails own objectivity test

The folks at ceasespin.org are angry, and they have good reason to be. The media lie and even when you catch them at it, the government seems powerless to stop them.  They’ve got a plan to change things, but like so many plans that arise from anger, they haven’t thought things through. Much of their outrage is tied to the reversal on appeal of a wrongful termination verdict in 2003 stemming from a case in which reporters for WTVT, Tampa, refused to air the statements of Monsanto employees that they personally knew to be false.

This is a sad commentary on the nature of the media, but its also a case where hard cases make good law, and the ceasespin.org site should be a great resource for journalism schools everywhere, because in just a few web pages, the site illustrates the conundrum of how objectivity can be achieved and who decides what is fair.  For instance, they’ve not yet been able to come up with a standard:

Note: this prototype is for informational and educational purposes only. It demonstrates what quality criteria might be used in an actual news quality rating system and how that translates into a quality rating score. The actual news quality standard is still in development and will be published on this and other websites further into the development cycle.

This is not surprise to any third or fourth year journalism undergraduate who has considered the difficulty of who decides. There is a clear danger in any system that places the government in control of media content, and while there are today few first amendment questions for licensed broadcast media (NBC v. United States 1943 pretty much decided that), government regulations must be reasonable and necessary.

So, after a lot of hue and cry, ceasespin winds up posting a self-policing system that is essentially what should be taking place in any good newsroom and has been taught in j-schools at least since the 1930s. Other suggestions like the fairness doctrine and media deconsolidation are much better solutions, but they’re hardly the province of ceasespin. In fact, the fairness doctrine probably is not necessary if there’s diversity of ownership, which was the original concept behind getting rid of it.

In fact, if ceasespin were to apply the standard it wants to see in others to its own coverage of the Fox news decision, it would have to check “no” to at least 6 of its criteria, and probably more. There are reasons that the FCC policies are not laws, but those aren’t cited in the ceasespin story, because it would undercut its own movement. So its own score on its own test: FAIL.