When John Paul I sloughed off that mortal coil, it was reported on automated country station KGBS-FM, Los Angeles as a live interrupt in a program generated by a machine that played musical selections from a series of tapes intermixed in real time.

When the somber announcement of the pontiff’s death ended, the next song played was Bobby Bare’s “Drop kick me, Jesus, through the goal posts of life.” There’s subtlety in the way words and images are put together, and we have a long way to go before machines have enough rules that they’re even good at it.

Google news has had tremendous problems with determining snark from straight reportage; their answer was to limit the sources they scanned.  But Google Ads still puts their netfoot in it with regularity.

The best I’ve seen recently is the google ads insertion (at least in my browser) in a great piece on scientists being driven to laughter and/or tears when they dropped by the Creation Museum.

The ad inserted:

Biola University 100%

Biblically centered education in an all-Christian community. Apply…

Even though all the words are right, and the context is perfect, the best place for an ad for a hundred-percenter Christian university is NOT in the middle of a piece about what stupid douchebags they are.

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