“Broadcasting Needs to Party Like It’s 1999” writes Harry Jessell in TVNewsCheck. He ticks off the once-great broadcast conventions like the NATPE whose last year in Vegas was a shadow of its former self.
He looks forward to the 2010 NAB Convention in Las Vegas this April, and tells legacy broadcasters they need a good party, and laments how few station badges are at the shows these days. The comments are even more revealing. One wag says it should be renamed NANB, for National Association of Non-Broadcasters.
We’re now seeing the fruits of an organization that saw the handwriting on the wall long before its legacy members did, and was open and accepting of new media. I remember not long ago a broadcast industry that said non-linear editing would never work and a motion picture industry that said film would never die.
Legacy television broadcasters have nobody to blame but themselves. Like the RIAA and radio before them, they were in total denial about the changing media landscape. Instead of embracing digital technology, they cried poor and used their diminishing political influence to block its implementation.
So new delivery mediums simply built infrastructure without them, and now they’re on the outside looking in. YouTube is delivering 1080p while even legacy networks are still delivering content in SD.
We’ll be at the NAB this year, and while it might be fun to look at the big powerful transmitters, that’s not where the leading edge is, and the terrestrial folks ought to just accept it and move to the final stage of grief; acceptance.
Which I suppose is a good excuse for a party.