I was ready to pitch Disney on a sequel. “Honey, I shrunk the phone book.” If I had any doubt that the old media was dying a slow agonizing death, it was put to rest when I picked up a plastic bag in my driveway today. I thought whatever was in that little bag couldn’t possibly be good, and AT&T probably is thinking the same thing.
Eons ago, the Yellow Pages was the place to find every restaurant, every auto body shop, and every ambulance chasing attorney with 80 square inches of colored ink touting their praises. In Vegas “escort services” was a whole chapter. Selling ads was almost easy; identify a potential client’s competitors, drop a few hints about how big the competitor’s ad would be, and produce the contract.
Newspapers are scurrying for cover and firing their oldest employees first to get the greatest cost savings. Magazines are shuttering daily, radio is past tense, outdoor feels the pinch of increased air travel and, at least until recently, gas prices that make road trips impossible.
And letting our fingers do the walking? Could that be yet another reason we’re a nation of the obese?